Thursday, February 23, 2012
SEO and Reverse Engineering 5 Emotions: a Glimpse of the Singularity

The Neuro-linguistically happiest country on earth is…plus the sad, anger, scared and linguistically most surprised…

From: Darryl Howrie April - 2011

The S.E.O. modeling project certainly changed my life and the way I view NLP. Because of Google and the new world of Search-Engine Optimization, we know how people think for REAL and neuro-linguistic behaviors are more transparent.

How Google’s territory and your map get united.

You see, Google is like the mirror for many people's maps, to use the NLP ‘map vs. territory’ distinction. To help explain this, think of the most apt ‘description’ for a subject you know well, such as; lacrosse, cold reading, blogging, raising kids, kite flying, philanthropy, rock climbing, dog washing or botany etc. Have you ever, while searching learned that another expert online uses a slightly different description for your subject? e.g. I might search for something using the word “X” but in Google (the back end or Google servers is a different story) the search phrase bounces back blue on screen as "Did you mean Y...?"

I am describing a perceptual shift when we learn of another’s map. When a search error appears ‘did you mean...Y’ and suggests another (second keyword) that suddenly makes more sense; you say to yourself ‘Yes’ and click on Google’s suggestion.

The new 'keyword' suggestion helps you find exactly what you wanted (although Google doesn’t always get it right). Hence my proposal, ‘our maps or keywords often equalize in Google’s territory’.

When modeling SEO, keywords can reveal the human-mental-map in groups, quantities, markets, nomenclatures and countries. Keyword use can illustrate how people ‘map-experience’ and drive their emotions.

Keywords in the search engine business are the Holy Grail; emotion-keyword use reveals a small part of neuro-linguistic behavior.

If, for example, entrepreneurs could predict that the keywords “world peace” would have 100 million searches on July 3rd 2011, then the 'Google real estate' or what SEOs call "1st rank" for those 100 million keyword-behaviors (what people see when they type), might be like winning the lottery.


Useful maps: See the above (x = click) a *usability image meaning it shows click-behavior. What it would mean to be ranked number 1 for that search term and your business got those clicks? Imagine discovering the best neuro-language for your industry, the keyword people will ‘use’ before they use it. Imagine understanding the psychological emotion of your industry?

 

Indicators Happy: The word ‘happy’ as a neuro-linguistic behavior; was performed more than any other language/country in the world by…?  Mongolia*

 

 

Indicators Angry: The Neuro-linguistically ‘Angry’ country on earth is…USA

Followed by

Lebanon

Australia

United Kingdom

Canada

 

Indicators Sad: The Neuro-linguistically ‘Sad’ country on earth is…Bosnia

 

Followed by

Slovakia

Croatia

Pakistan

 

Indicators Scared: The Neuro-linguistically ‘Scare’ country on earth is…USA

 

Followed by

Canada

Australia

United Kingdom

Ireland

 

Indicators Surprise: The Neuro-linguistically ‘Surprise’ country on earth is…The Netherlands

 

Followed by

Morocco

USA

Canada

Singapore

Summary:

  • Google is a cybernetic loop – typed emotion words are inputs, keyword controlled page results are the outputs and the clicks become a self organizing part of Google the more useful a map the higher it ranks - a singularity milestone
  • The Structure of magic vol I introduced the idea on page 7 of the 1st NLP book discussing how accurate a map is equal to how useful.
  • Google tracks many searched parameters, user behavior and emotional keywords.
  • The word ‘happy’ as a neuro-linguistic behavior; was performed more than any other language/country in the world by…?  Mongolia* and other results are illustrated
  • Neuro-linguistic behavior does not quantify emotion only a number of emotion linked behaviors e.g. typing the word happy does not clarify if the Mongolians are typing with or for happy?

 

References:

  

Images from Google*

Bateson, Gregory. Steps to An Ecology of Mind. (1972). New York: Ballantine.

 

Bodenhamer, Bobby G., and Hall, L. Michael. (1999). The User’s Manual for the Brain: The Complete Manual for Neuro-Linguistic Programming Practitioner Certification. Wales, UK: Crown House Publishing.

 

Burton, John, Ed.D. and Bodenhamer, Bobby G., D. Min. (2000) Hypnotic Language: Its Structure and Use. Wales, UK: Crown House Publishing.

 

Korzybski, Alfred. Science and Sanity:An Introduction to Non-Aristotelian Systems and General Semantics (1933/1994).  (5th. Ed.), Lakeville, CN: International Non-Aristotelian Library Publishing Co.

 

*Results were retrieved from Google Thursday 10/3/2010 



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